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Measurable ROI with Google Analytics

Have you ever thought how visitors locate your website, or what are the different ways of generating more traffic? Your website ROI depends on the number of visitors to your website, but is it really possible to measure your website's ROI?

Google Analytics is a website tracking tool that helps website owners learn about visitors' nature of interaction. In other words, Google Analytics (GA) helps in introducing a tracking code for websites.

GA is an absolutely free service that is offered by the search engine Google. The service generates detailed statistics and tracks traffic to a website. The main highlight of GA is that it is aimed at marketers and not webmasters and technologists.

How to set up Google Analytics

GA's main aim is to generate keywords that are productive and search engine friendly. It is important to set it well before actually implementing it. Setting up Google analytics is easy and does not call for any kind of technical expertise. You simply need to visit google.com/accounts/manage account and click on 'Analytics'. You can add the website profile here by entering the website address into the desired field. A code gets generated. You can copy this code and paste it in your blog or website. Finish by visiting your Google Analytics account page and clicking on the 'finish' button.

Different Opinions

Google Analytics is undoubtedly a useful tool for viewing the traffic and the amount of time (average) each visitor spends on a website. But there are a number of marketing experts who believe that this facility has been specifically designed for Internet marketers who essentially work on SEO keywords and specific tags to bring out best possible results. However, webmasters deny any such claim and believe that GA does not support SEO. They believe that the GA only supports website traffic analysis that is one of the most important parameters for producing a website.

Google has its own opinion too. According to Google, GA presents a collaborative platform for both webmasters and Internet marketers so that they can work on every minute detail and create a search engine optimized website.

GA Benefit

Google Analytics offers a number of outstanding features that can help not only site owners and Internet marketers, but also different types of users like those in advertising, search engine marketing, and content development.

As soon as GA's tracking code is applied to a website, the tracking commences instantly. With help of the tracking code, all e-mail newsletters, ads, keywords, and paid links on Google and other search engines can be tracked easily. The feature also facilitates grouping of relevant information by creating a custom dashboard.

Another great feature at Google Analytics is that it allows buying of keywords. You can buy keywords on Google AdWords. Google Analytics also offers up valuable information on what visitors look for, how visitors search the website, and where visitors end up. With the help of e-commerce tracking, revenue sources can also be identified. This way, Google analytics bestows a great boost to Search Engine Marketing.